The campaign has a microsite at howtogomo.com that has tutorial videos (which can also be found on youtube) that teach companies how to change their websites to become mobile-friendly. The microsite also has a "GoMoMeter" which depicts what normal websites look like on mobile phones and tablets. Google hopes this will be an eye-opener for companies and get them to convert their sites. There is also a blog at googlemobileads.blogspot.com with continuous updates and news.
Google's tactics reminded me of Hubspot's Marketing Grader. Their Marketing Grader is undergoing updates and improvements which include many attributes that help companies with personalized steps that will advance your website. Some of the services included are, how to optimize your site for mobile users and how to attract more unique visitors and traffic in general.
I believe Google needs to take the extra step and cater to the companies on a more personal level like Hubspot's service. The campaign seems more of an awareness tactic than personally solving the problem. While this campaign is helpful and necessary, I think that power-house Google can make a more effective difference.
Do you use a mobile device to surf the web? Have you ever had problems viewing a website on your mobile device? Should all companies GoMo? Should Google help them or should companies go to other companies (like Hubspot or HTP Company) for help?
Stamp of Approval,
The AD Judge
NYT Article